Dynamic Website Personalisation (DWP) may sound a little complex, it is fairly straight forward. It is all about creating a website experience that directly relates to a visitor’s unique situation. As the number of connected devices grows, the length of a customers attention span shortens. In today’s age of the consumer, your customers expect the information they require within just a few clicks and are not willing to go searching after it. DWP addresses this by putting the most relevant content front and centre for visitors. Businesses that leverage personalised content on their website average a 19% increase in sales!
Dynamic website personalisation triggers are smart, personalised recipes that automatically change your website at predetermined and unique situations (such as time, location, number of visits, etc.) to create a richer, more engaged and relevant visitor experience that drives greater conversion.