Have You a First?

  • By Cindy Ahura
  • 03 Jan, 2017

It’s official! I have a blog, and it is the Office of the Future!

First Blog Post!
The team here, have finally decided to take the plunge and add a blog to the site. We always wanted to share useful information with site visitors and are super excited to start this journey. 

Our team, with over 15 years experience in the industry, is continually fascinated with the world of the web, and is always looking ahead researching the next best thing to ensure that we stay ahead, and more importantly that you do too.

The office of the future, the New Sustainability , may not be about the trappings or technology as much as the exchange of ideas with a focus on engagement. The symbiosis is causing even more walls to come down. And as a result, this blog has been designed as a hub of industry news and information, and easy lifestyle posts with a view to foster healthy co-working relationships.
By Cindy Ahura 26 Apr, 2017
I come across many start-ups when looking to set up their business websites, and often get asked pertinent questions surrounding the share of SEO in a business' online marketing endeavours. There is no easy answer as Traditional SEO (Keyword stuffing) is way overrated. It is an argument I look to illuminate, mainly for the small business owner who makes critical business decisions that hugely impact on his bottom line.

On the one hand,   Miles Burke  former National Chair of Australian Web Industry Association in his 2011 article "SEO is Dead" explains that there is a clock ticking on traditional SEO. He further highlights that Google came on the scene and made a huge call that changed (websites) ranking algorithm, so that inbound links were considered ‘votes’ for a website. But that with the advent of Social Media, Google had changed the game and continue to do so.

Chris Phillips (an SEO professional) argues that Social Media is rather becoming more of a factor in an overall SEO strategy. He further added that it is important not to think of social media and SEO as being mutually exclusive. Using clean, proper well-formed semantic markup (code) is always important as a good foundation for not only SEO, but performance, usability and good web design in general. The fundamentals of on-page SEO ensure a page is coded correctly, so search engines are not inhibited from finding the content on the page. These types of practices will never go away, but have become more of a standard on how to create good websites.

Miles did add not to give up on SEO just yet, however start putting more focus on including sharing options, getting social widgets for your website, and above all, keeping the content relevant and fresh – updating more often than ever before." As SEO is hugely determined by the giant Google's decision to make changes to its ranking algorithm, which happens every so often.

Summarily, good quality, unique, on-site content will play a big role in how a site ranks for a long time to come. Brandon Eley   Online Marketing Speaker and Author also states, Companies that "just don't have time" or the budget to engage in conversations on social media will likely find their rankings drop below competitors who do make the investment.  

Let me know what you think, or what has worked worked for you.

By Cindy Ahura 03 Jan, 2017
The team here, have finally decided to take the plunge and add a blog to the site. We always wanted to share useful information with site visitors and are super excited to start this journey. 

Our team, with over 15 years experience in the industry, is continually fascinated with the world of the web, and is always looking ahead researching the next best thing to ensure that we stay ahead, and more importantly that you do too.

The office of the future, the New Sustainability , may not be about the trappings or technology as much as the exchange of ideas with a focus on engagement. The symbiosis is causing even more walls to come down. And as a result, this blog has been designed as a hub of industry news and information, and easy lifestyle posts with a view to foster healthy co-working relationships.
By Cindy Ahura 03 Jan, 2017
Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience—the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

You can make money:

Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it’s much better to see people’s thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It’s free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there’s nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!
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