I come across many start-ups when looking to set up their business websites, and often get asked pertinent questions surrounding the share of SEO in a business' online marketing endeavours. There is no easy answer as Traditional SEO (Keyword stuffing) is way overrated. It is an argument I look to illuminate, mainly for the small business owner who makes critical business decisions that hugely impact on his bottom line.
On the one hand, Miles Burke
former National Chair of Australian Web Industry Association in his 2011 article "SEO is Dead" explains that there is a clock ticking on traditional SEO. He further highlights that Google came on the scene and made a huge call that changed (websites) ranking algorithm, so that inbound links were considered ‘votes’ for a website. But that with the advent of Social Media, Google had changed the game and continue to do so.
Chris Phillips (an SEO professional) argues that Social Media is rather becoming more of a factor in an overall SEO strategy. He further added that it is important not to think of social media and SEO as being mutually exclusive. Using clean, proper well-formed semantic markup (code) is always important as a good foundation for not only SEO, but performance, usability and good web design in general. The fundamentals of on-page SEO ensure a page is coded correctly, so search engines are not inhibited from finding the content on the page. These types of practices will never go away, but have become more of a standard on how to create good websites.
Miles did add not to give up on SEO just yet, however start putting more focus on including sharing options, getting social widgets for your website, and above all, keeping the content relevant and fresh – updating more often than ever before." As SEO is hugely determined by the giant Google's decision to make changes to its ranking algorithm, which happens every so often.
Summarily, good quality, unique, on-site content will play a big role in how a site ranks for a long time to come. Brandon Eley
Online Marketing Speaker and Author also states, Companies that "just don't have time" or the budget to engage in conversations on social media will likely find their rankings drop below competitors who do make the investment.
Let me know what you think, or what has worked worked for you.